Yet another great article from Preston Lee over at GraphicDesignBlender.com. Stop by his site and take a look around!
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photo credit: Project GreenBag
Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.”
In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause misconceptions, or complicate an idea more than we need to. This generally occurs when we do any combination of the following:
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