Yet another great article from Preston Lee over at GraphicDesignBlender.com. Stop by his site and take a look around!

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photo credit: Project GreenBag

Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.”

In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause misconceptions, or complicate an idea more than we need to. This generally occurs when we do any combination of the following:

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The question

I have met with my fair share of inexperienced graphic designers who are searching for their place in this enormous industry. Many have asked me what they can do to design at a more professional level.

The answers

While there are a lot of answers to this question would most likely deal with the research or creative process, I have chosen to highlight a number of things beginning (or advanced) designers can do in order to make their design LOOK more professional. These tips are all about aesthetics and the final overall feel of your design piece. They include simplicity, contrast, texture, depth, gradation, and consistency.After reading the list, let us know what you would add by leaving a comment.

1. Simplicity.

A fallacy of many new designers is to add too much to their design. Too many drop shadows, borders, colors, etc. I bring up this point first for a reason. As you read through the rest of this list, please remember that not each of these tips should be used in the same project or every time you work on a project. Use them sparingly and tastefully.

One designer who exemplifies simplicity in design is an acquaintance of mine, Brian Hoff. A glimps of his work is found above. Visit his portfolio or his blog and you will see the beauty in simplicity that he so successfully executes.

2. Contrast.

Something that all new designers need to learn (and experienced designers need to remember) is that our eyes are wired to notice areas of high contrast first. Have you ever noticed how the appearance of our eyes is engineered? We all have a dark pupil and iris surrounded by the white of our eyes. Likewise, have you noticed that the first place to look at someone when you are talking to them happens to be their eyes. Not a coincidence. Contrast attracts attention.

By using contrast in your design, it will be not only more professional but more effective in communicating its message.

3. Texture.

Now this is a dangerous one. In my opinion texture can be used quite frequently to add the extra boost your design needs. This, of course, should be done in extremely subtle ways. Heavy or extreme textures can detract from the main content of the piece but, if used wisely, it can also make your design look slightly more professional.

Why is texture so effective? Because it mimmicks real life. It is very unusual for us to look at an object in the world that has no texture to it. Chris Spooner, a very influential and skilled designer, is a great example of a designer who uses texture well to make things more interesting and professional. Check out Chris’s blog and portfolio to see what I mean.

4. Depth.

Let’s think some more about the way we see things in real life. Go ahead look down at your keyboard sitting on your desk. Or maybe out the window at a tree or a fence. Each item you look at overlaps something else. The keyboard overlaps the desk. The window glass overlaps the tree and the tree overlaps the fence.

If you want your design to be more professional and realistic, add depth. Subtle ways to add depth to your design include:

• light drop shadows
• subtle blurring
• overlapping shapes and objects
• loss of saturation or definition
• what else would you add?

5. Gradation.

Adding a very subtle and clean gradient to your design piece can be very effective. Now, I’m not talking about the seven-color neon gradients here, Im talking about the monochromatic (centered around one color) gradient that is barely noticeable. Notice, for example, the gradients used in the header of this page. The large black area is actually a gradient from dark grey to black, the blue area- a gadient from dark blue to darker blue.

Gradients should be used sparingly to add depth, interest, and an extra element of professionalism to your design.

6. Consistency.

This may very well be the most important principle of them all. Ensuring consistency in your design will give it a cohesive, “finished” look. Be sure to repeat elements, use a limited color palette, and limit fonts to a maximum of two. Then use those elements throughout the piece. This will make your design more impressive and a little more professional.

Conclusion

There is a lot of design clutter that you have to break through in this day of rapid technology and an ever-present internet. The graphic design industry is larger than ever and will continue to grow. If you want to make your design more professional, I suggest the above steps amongst others.